I am Alex Chaudhry. I am working as an Assistant Professor of Business Analytics at Southern Utah University. My PhD in marketing is from Rice University. Some of my research interests are:

  • consumer choice dynamics
  • causal inference with big data
  • social science applications of machine learning

Are managers selecting optimal one-to-one customized promotional campaigns? Should managers respond to online reviews? How do social influences alter consumer opinions? How do video advertising dynamics affect consumer product expectations and firm profits? These are some of the questions I address in my research.

I have found that my personality and temperament forces me to learn constantly by studying, researching and collaborating with my peers. I take my love for learning to another level when teaching by engaging the curious minds of my students to find their own passion in the world of analytics.